Author, Podcaster, Mama of Four, Founder of Mama Human


We all start somewhere…

My REAL journey to entrepreneurship started back in 2004, but I was really just trying to find my way to owning my own business – at the age of 17.

Before websites and social media, I began navigating my way through working for myself way back in 1998 – before I had even graduated high school. My first ever “business” was with Mary Kay. I thought it would be enough to pay for school at a horse training college.

This is the long version of how I ended up in marketing, entrepreneurship and running multiple six figure companies.

Me in early 2000 with my niece. MLM makeup and all.

Plans change…

I planned to go to college to learn how to train horses. Three weeks before I was suppose to leave to school, their entire facility was under water due to a flood. That was my plan A, I didn’t realize I needed a plan B and didn’t have any sage wisdom coming my way from the adults in my life. That led to staying at my $7 an hour job for the next year.

The bank…

Working in retail for nearly four years through high school was enough on the resume for me to land a job at the local bank. Still making just over $7 an hour, it wasn’t much, but I still didn’t have a plan B and had just gotten engaged. The year I spent at the bank led to a temporary job at an asset management company, which led to a job in their marketing department. And that is where I found my love of marketing and all things strategy and data.

Picture is from the company black tie company Christmas party I helped plan in 2003.


Four Years in corporate

I loved my corporate marketing job. I loved the VP of Marketing too. I was now working 40 hours a week, married and going to college full time. My schedule was to get up at 5am to go to the gym, be at work by 8am, be at college by 6pm, get home around 11pm and do it all again the next day.

What I didn’t love was that I was told that I didn’t deserve a raise because the VPs daughter had already graduated college and wasn’t making much more than me. I was making $12 an hour. I was putting in the work and the VP had nearly three months a year of vacation time. By that time I was the only person working in the marketing department while she was gone on her trips. She was bringing home half my years salary every month. Imagine being 23 years old, making $24k a year and running the entire marketing department of a $400MM company by yourself while your boss took six week trips to Alaska or Europe.

I quit in 2004 and was still only bringing in $28k a year. The company went under the following year.

Graduating from Franklin University in 2007.


I graduated from Franklin University in 2007 with an 18 month old and a 12 day old. I was the first in my family to graduate college. I earned two Bachelors Degrees in Marketing & Business Administration with a PR focus.

By time I graduated college I was three years into entrepreneurship and had two young sons, one of which was just 12 days old when I walked to graduate college. I had also built a marketing firm and had clients all over the world.


Over the years…

we have had four children and will celebrate 22 years of marriage in October of 2022. Krista has built multiple six figure businesses including a marketing agency, an apparel company, a subscription box and a house cleaning service while traveling the country and homeschooling our four kiddos.

In 2018…

We left California and started traveling the country. We’ve checked off over 27 National Parks and have seen all but 8 of the states. You can read more about our travel here.

travel blog


Mama Human & Children’s Books

With a trademark on the phrase and a growing list of published children’s books, Krista spends most of her spare time building the Mama Human brand and creating new stories.

mama human Children's books